Account structure and search terms
Campaigns organised around your offers and margins instead of grown clutter. Negative keyword lists keep budget away from queries that were never going to buy or hire.
Service · SEA
The campaigns are running, the budget is gone — and nobody quite knows what comes out the other end. Google Ads doesn't forgive vagueness: without clean measurement and matching landing pages you're buying clicks, not customers.
I run your accounts by the only number that counts in the end: what's left after ad spend.
What it covers
Campaigns organised around your offers and margins instead of grown clutter. Negative keyword lists keep budget away from queries that were never going to buy or hire.
Whoever clicks an ad has to find exactly what was promised on the page behind it. That match decides your cost per click — and whether the click turns into an enquiry.
What gets measured is what matters: enquiries, purchases, revenue — not clicks. GDPR-compliant with consent, so the numbers are reliable and stay that way.
Budgets move to where they demonstrably earn. Search terms, bids and ad copy are sharpened continuously — not set up once and forgotten.
Free of charge
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How it works
01
I review existing campaigns, search terms and measurement — or plan the fresh start. You learn honestly what your budget delivers today and what would be possible.
02
Measure first, invest second. Account structure, landing pages and conversion tracking are put in order before any budget is scaled.
03
Campaigns, ads and bids — I set up and run everything myself. You can see at any time where the budget goes.
04
A monthly report with the number that counts: what's left after ad spend — and what we change next.
Frequently asked questions
That depends on the click prices in your industry. Rule of thumb: the monthly budget should allow enough clicks to base decisions on data instead of guesses. If it's too small for that, I'll tell you beforehand — not after three months.
Usually both, but not at the same time from day one. Google brings the reach; Microsoft often brings cheaper clicks from an older, solvent audience. Which comes first depends on your audience and budget.
Ads run from day one — that's their strength. Reliable statements about profitability still need a few weeks of data. Optimising after three days means optimising on noise.
Yes — that's actually the most common case. An audit comes first: what works, what burns budget, what's missing. Then you decide whether to rebuild or start fresh.
That depends on scope and can't seriously be given as a flat rate. The enquiry form asks about your budget range — that way we both see within the first minute whether it's a fit.
Enquiry
Briefly describe what’s running and what isn’t — monthly budget welcome. I read every enquiry myself and get back to you within 24 hours with an initial assessment — free of charge.

Dominik Reuter
Your enquiry lands directly with me — not in a ticket system.
To give every project full attention, I only take on a few at a time.