Service · GEO
More and more people no longer ask Google — they ask ChatGPT, Perplexity or Gemini, and get a single answer instead of ten results. If you don't appear in that answer, you don't exist for those customers.
GEO — Generative Engine Optimization — raises the odds that the systems know, understand and cite you as a source. The channel is young: start now and you pay considerably less for the same position than later.
Certified Finseo partnerWe use the Finseo software to track prompts and crawlability and optimise based on the results.
In short
convecom makes online shops and service businesses visible in AI answers. We make sure ChatGPT, Perplexity, Gemini and Google AI Mode know your company, classify it correctly and can cite it as a source. To get there, we first check by hand what the systems answer about you today, fix structured data and crawlability, write citable content, build presence in the sources the systems read, and track a fixed set of prompts every month.
GEO runs alongside SEO from one provider, because both channels stand on the same base.
Nobody can guarantee a specific mention, and neither can we. So we judge success by numbers that can be verified: in how many answers you appear, how often your site is linked as a source, and how many enquiries or sales result.
Responsible: Dominik Reuter, managing director of convecom GmbH · Last updated: October 2026
What it covers
The first two building blocks sit on your website, the third outside it, and the fourth measures what the three achieve.
01
Machine-readable facts about your company, offer and people — the basis for AI systems to recognise you as a distinct source and represent you correctly. Those facts have to sit in the HTML itself: in a measurement by Vercel, the crawlers of OpenAI, Anthropic and Perplexity did not execute any JavaScript.
02
AI systems cite sources that answer questions precisely, verifiably and without marketing speak. That is exactly the content we build, and it helps every human reader too. In the GEO study by Aggarwal et al. (KDD 2024, benchmark of 10,000 queries), statistics, quotations and citations raised visibility in generative answers by up to 40 percent. What was measured is visibility in the answers, not enquiries or revenue.
03
The systems mostly cite what they already treat as reliable: in an Ahrefs analysis of around 78 million AI answers, that is Wikipedia, YouTube, forums like Reddit, specialist portals and news sites. A study by Aral, Li and Zuo (February 2026) covering 2.8 million search results adds: AI search refers to the 1,000 most-visited websites far more often than classic search does.
For local and industry-specific questions, directories and review platforms come on top in our experience. If you're not present there, you won't be present in the answers, so we build presence exactly where the systems read.
04
Every month we track a fixed set of prompts your customers ask in the AI searches that matter for you, such as ChatGPT, Perplexity, Gemini and Google AI Mode: are you mentioned, are you linked as a source, in which position, and which competitors appear next to you? The next steps follow from that, and that is how we measure progress.
Free of charge
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What we look at. The free check covers the most important of these points, the baseline at the start of an engagement covers all of them:
The result of the baseline is a findings report with prioritised measures, not a score. Finseo gives us the measurements; the interpretation and the order of measures are ours.
Choosing a provider
You recognise a reputable GEO agency by verifiable criteria, not by promises. Before signing, ask about the person responsible, the method, the platforms, the metrics and the contract term. If a provider promises you a guaranteed mention in ChatGPT, they are promising something no service provider can control. The table shows what to look for and how we handle it.
| Criterion | What to look for | How we handle it |
|---|---|---|
| Responsibility | A named person who leads your project | Dominik Reuter, managing director. Personally, without a ticket system and with few projects in parallel. |
| Method | Traceable audit steps instead of a black-box score | Manual baseline with documented prompts, measurements from Finseo. |
| Platforms | A clear statement of which AI searches are tracked | ChatGPT, Perplexity, Gemini, Google AI Mode and AI Overviews, Claude, Copilot and more. Which ones, we define per client. |
| Metrics | Defined metrics with a measurement method | Prompt coverage, mention rate, citation rate, position, competitor comparison, sentiment (table below). |
| References | Dated, approved examples instead of “well-known brands” | Examples only with the client’s approval and with a date. We don’t publish anonymous brand lists. |
| Contract term | Transparent term and notice period | No minimum term: the engagement runs month to month. |
| Access to the data | You see which prompts are checked and what the systems answer | Prompts, answers and evaluations are open and part of every report. |
| Promises | No placement guarantees | We state measurements and probabilities, not guarantees. |
convecom stands for personal support, few parallel projects, and GEO together with SEO and Google Ads from one provider. A different GEO provider is probably a better fit if you need campaigns in many languages at once, a large in-house team with its own tool stack, or PR with large-scale media placements.
How it works
01
I check what AI systems know and answer about you today — and where that information comes from. The result is often sobering and always instructive.
02
Structured data, entities and technical readability come first — the same base that good SEO stands on.
03
Citable content on your site, presence in the sources the systems learn from. Step by step, with clear priorities.
04
Regular checks of mentions: where you appear, where the competition appears — and what we change next.
Platforms and metrics
Every AI search reads different sources and links differently. Perplexity backs almost every statement with a link, Gemini and Google AI Mode stand on the Google index, and ChatGPT prefers to name what it knows from reliable sources. Which systems we track for you, we define together at the start, depending on where your customers ask. With Finseo we can cover all common AI searches.
| AI search | Typical sources | What we do | What we measure |
|---|---|---|---|
| ChatGPT | Wikipedia, forums, specialist portals, review profiles | Citable content, entity data in the HTML, access for GPTBot | Mention rate, position, competitor comparison |
| Perplexity | Specialist portals, news sites, well-structured expert pages | Verifiable answer sections, clean source pages | Citation rate, linked URLs |
| Gemini and Google AI Mode | Google index, Business Profile, structured data | Schema markup, technical SEO, consistent data | Mention rate, source links |
| Google AI Overviews | Organic rankings, structured content | The same SEO and content base as for Gemini | Mention in the overview, clicks in your own data |
| Claude, Copilot, Grok and others | General web sources, the Bing index for Copilot | Crawlability, entity data, presence in external sources | In the same prompt set, if your customers ask there |
Google AI Overviews change click behaviour measurably. In a Pew Research analysis (USA, March 2025), users clicked a classic result in 8 percent of searches with an AI summary and in 15 percent without. That is why we assess mentions, enquiries and sales together, not just clicks.
Every measure should show up in mentions and sources, and every change is translated into the next step. These metrics are in every report:
| Metric | What it shows | What follows |
|---|---|---|
| Prompt coverage | Share of target prompts in which you appear | Cover missing topics with content |
| Mention rate | Share of answers naming your brand | Strengthen entity data and external presence |
| Citation rate | Share of answers linking your site as a source | Make source pages more citable |
| Position | Where you rank among the providers named | Sharpen key statements |
| Competitor comparison | Your share of mentions against defined competitors | Analyse competitors’ sources and occupy them yourself |
| Sentiment | Whether the systems write about you positively, neutrally or critically | Check reviews and conflicting information |
| Trend per platform | Development over several months | Shift effort to the platforms that work |
On top of that, we look at your own numbers: visitors, enquiries and sales arriving from AI answers.
Technical foundations
Can the crawlers of OpenAI, Anthropic, Perplexity and Google reach your content? We check robots.txt and the rules for AI bots such as GPTBot, ClaudeBot and PerplexityBot, status codes and redirects, the indexability of the pages meant to serve as sources, and whether the content is readable without JavaScript. Bot protection, firewalls and login areas often lock AI crawlers out without anyone noticing.
Brand, company, people, services and location have to read the same everywhere. We align these details on your website and on external profiles, add the right schema markup (Organization, LocalBusiness, Person, Service, Product) and clear up contradictions: differing addresses, old company names, outdated service descriptions.
For AI answers, sources outside your website often count more than the website itself, because the systems prefer established sources. We check mentions in trade media, entries in industry directories, review profiles and the consistency of your data there. We don’t guarantee media placements; we strengthen the signals the systems draw on.
Frequently asked questions
GEO stands for Generative Engine Optimization — the work of making sure AI systems like ChatGPT, Perplexity and Gemini know you, understand you and recommend you in their answers. It is the counterpart to SEO for a world where the answer is a single one instead of ten blue links.
The channel is young, which is exactly why it's still affordable. Wait until everyone is doing it, and you'll pay considerably more for the same position later. Today a presence can be built with manageable effort that will have to be defended tomorrow.
No — it builds on it. Clean technology, structured data and good content are the foundation for both. Much of what is built for Google also works in AI systems; GEO adds the parts that additionally count there.
Through regular, documented checks of a fixed prompt set: which questions do your customers ask, what do the systems answer, do you appear in it, as a mention, a source, a recommendation? The report covers prompt coverage, mention rate, citation rate, position, competitor comparison and sentiment, per platform and over time. Plus your own numbers: visitors, enquiries and sales arriving from AI answers.
There's no price list for GEO because the effort depends heavily on your starting point and industry. The visibility check is free; the engagement after that runs month to month with no minimum term and covers the baseline, foundations, content, external presence and monthly monitoring. The price is driven mainly by the number of target prompts and platforms, the technical state of the website, competitive density and the amount of content work. State your budget range in the enquiry form and you'll get an honest assessment of what's achievable with it.
All common ones: ChatGPT, Perplexity, Gemini, Google AI Mode and AI Overviews, Claude, Microsoft Copilot and more. With Finseo we track which of them mention your brand, and at the start we define together which systems matter for your customers. The foundations, meaning structured data, crawlability and citable content, work across all systems at once.
With Finseo and by hand: robots.txt and rules for AI bots such as GPTBot, ClaudeBot and PerplexityBot, status codes, indexability of the source pages, dependence on JavaScript, and blocks by bot protection. The goal is that the content meant to serve as a source sits directly in the HTML and is readable for the crawlers. In a measurement by Vercel, the crawlers of OpenAI, Anthropic and Perplexity did not execute any JavaScript.
Most of our clients are based in Germany, Austria and Switzerland. We work in German or English, and we track and optimise English-language prompts and content as well. For projects in many languages at once, a provider specialised in that is probably a better fit.
Enquiry
Briefly describe where you stand today — even if ChatGPT doesn’t know you yet. I read every enquiry myself and get back to you within 24 hours with an initial assessment — free of charge.
Dominik Reuter
Your enquiry lands directly with me — not in a ticket system.
To give every project full attention, I only take on a few at a time.